Job: Marketing Specialist

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Job Description

Overall Job Objective

Summary of Job Duties

City of Aurora, Colorado
It is an exciting time to work for the City of Aurora, we're growing and looking for dedicated and collaborative individuals to join our team of talented and valued employees. Excellent organizations have a set of principles, or core values, that are used to implement their mission and vision. Those values represent the touchstone for the organization, guiding the decisions of the individuals and the organization. At the City of Aurora, we demonstrate our excellence by modeling the CORE 4 Values of:  IntegrityRespect, Professionalism, and Customer Service, and we welcome all who share these values to apply.

Why Work for Aurora?

  • Make a difference in the lives of real people every day
  • Diverse community
  • Competitive total compensation package
  • Well-Funded General Employees Retirement Plan
  • Light rail station minutes away
  • On-site fitness center and overall employee well-being programs
  • Internal educational programs to assist with career advancement
  • Access to innovation work spaces

The mission of the Parks, Recreation and Open Space (PROS) Department is to encourage active lifestyles and create healthy environments for people, nature and community.
Please include with your application a sample of your work describing your experience with promotional writing such as news releases, feature/editorial pitches to media, or promotional articles. 

Application without a Writing sample will not be reviewed

This announcement is set to close on May 20 at 5 pm MST; however, this position may close earlier with or without prior notice.

Primary Duties and Responsibilities

The Marketing Specialist provides marketing support for the Parks, Recreation & Open Space Department by promoting the positive work of the Department through advertising, social media, special events, sponsorship sales and other communication efforts.

  • This position reports to the Superintendent of Marketing & Special Events and supports a diverse system of parks, natural areas, trails, recreation facilities and programs through marketing and sponsorship development.
  • Performs professional public/media relations, marketing and sponsorship sales duties for Aurora's Parks, Recreation & Open Space Department. Develops, writes and distributes promotional collateral materials, brochures, news releases and articles to enhance the image of the city of Aurora.
  • Works with event coordinators in the marketing of nine city-wide special events along with smaller events throughout the year including grand openings or ribbon cuttings. Assists in planning, coordinating and implementing such special events, grand openings, tradeshow booths and other promotional activities.
  • Serves as professional liaison and establishes communications with local, national, and trade news media, responds to media inquiries, handles sensitive situations with the media that impact city image; including serving as a spokesperson for certain department interview requests.
  • Solicits and coordinates sponsorships, leads advertising and promotional initiatives that drive revenue for recreation centers, sports programs, golf courses, nature centers and more.
  • Responsible for website content, email newsletter creation and social media outreach primarily on Facebook but could also include Instagram, Twitter, NextDoor and Constant Contact. Assists with tasks related to the quarterly publication of the Aurora Recreation Guide including editing, cost management and meeting a strict schedule for completion of each edition.
  • Conducts media-buys to support the city's special events and revenue-driven programs. Supports Department and community events and outreach. Weekend and holiday work will be required.
  • Additional assigned tasks will support the PROS mission statement; encouraging active lifestyles and creating healthy environments for people, nature and community

Minimum Qualifications


  • Bachelor's Degree in marketing, sales, communications, public relations, or a directly related field.

  • At least 3 years progressively responsible marketing experience, including experience in creating a comprehensive marketing strategy.
  • Ability to demonstrate knowledge of social media marketing is required.
  • Experience in a public sector/government environment (preferred).

An equivalent combination of education, training and experience that demonstrates required knowledge, skills and abilities may be considered.

  • Knowledge of the principles and practices of public/media relations, promotion and marketing; photography, personal computers, related hardware, and related software application packages; knowledge of graphic design, design programs, and printing process.

  • Ability to establish and maintain effective working relationships with employees, citizens, sponsors, media; communicate effectively both orally and in writing; plan, organize, and implement special events; handle sensitive or stressful situations with tact and diplomacy.

  • Strong interpersonal skills with demonstrated capabilities in public relations, marketing, sales, communications, and presentation skills.  Strong skills in using computer and related software to successfully complete job's function.
  • Colorado Driving License with good driving history
This position may require the incumbent to occasionally use personal equipment (e.g. vehicle, cell phone, tools, etc.) in the course of their employment. 

Working Conditions

Physical Demands: 

  • Sedentary physical work; may require ability to lift up to a maximum of  30 pounds; some standing and walking; may require some bending, stooping, pushing, pulling, and climbing; hand/eye coordination for operation of computer keyboard; vision to read reports and other written material; frequent speech communication and hearing to maintain communication with employees, volunteers, citizens, and media.

Work Environment: 
  • Works primarily in clean, comfortable indoor environment; may require some outdoor work with exposure to dust and noise.

Equipment Used: 
  • Personal computer and related hardware.

For Veterans points:  Please show all of your employment history, including military service and related documentation (DD214) on the application.
The City of Aurora is an equal opportunity employer.  We are required by state and federal agencies to keep certain statistical records on applicants.  It will not be used in any way to discriminate against you because of your sex, race, age, sexual orientation, creed, national origin, disability or military status, gender identity, unless related to a bona fide occupational qualification as defined by the Colorado Civil Rights Commission and the Equal Opportunity Commission.
If you need assistance in completing this application, please feel free to contact our office at:  303-739-7225 or visit us at 15151 E Alameda Pkwy., Suite 3500, Aurora, CO 80012.
Despite the changes in Colorado law, the City of Aurora maintains a drug free workplace.  A positive test of marijuana is grounds for disqualification and ineligibility for employment with the city for one year or termination once hired.

Drug Testing, Thorough Criminal Background Check, and Employment References:
As a condition of employment, all applicants selected for employment with the City of Aurora must undergo a thorough criminal background check and drug screening. Employment references will be conducted on finalists for City of Aurora vacancies.


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